About Us

Daniel James

Managing Director

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Daniel has a clear vision for Waverley, with a strong focus on strategy and culture.  He believes that sports teams are better run than most businesses and is working hard to address this at Waverley, regularly drawing on characteristics and tactics observed in the best teams around! 

Bruce James

Director

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Bruce is responsible for Operations, including overseeing our manufacturing facility at Luton and management of installation staff and sub-contractors.  Bruce also project manages many of our prime residential projects.

John James

Director

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Having previously looked after sales to schools, and then marketing, John is now responsible for Canopies at Waverley.  He is promoting and developing this side of the business, overseeing manufacture at a new unit in Farnborough.

Frazer James

Business Development Manager

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Frazer officially joined Waverley 5 years ago as an estimator - having spent numerous hours in the factory during school holidays for 3 years prior, getting to know the ins and outs of blinds.  Over the last 2 years, Frazer has taken on a project sales role working on a variety of projects across the country.  He enjoys getting into the detail and ensuring everything is in order prior to handing over to a project manager for delivery.

Russell Keegan

Projects Director

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Russell is our Projects Director, working closely with Project Managers to ensure projects are successfully delivered.  He continues to manage major projects in London with his experience in the industry lending itself to complex, bespoke challenges at scale.

Caroline Szeremeta

Marketing Manager

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Caroline heads up our marketing department, working with the team to manage activities across Waverley. She brings over 10 years of marketing experience in the manufacturing industry and has quickly become a valuable member of the team.

Emma Burt

Emma joined us at the beginning of 2019, taking over the senior accounts role.  She has helped us to modernise and streamline our accounts systems.  She cultivates a great team spirit in the finance department!

David Macgregor

IT & Systems Manager

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David is responsible for the continuous improvement and modernisation of our IT systems and processes, ensuring our in-house technology is as efficient as possible.

Ben Vowles

Specification Manager

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Ben has over 15 years' experience in the shading industry and is our Specification Manager for London architects and projects.  He joined us early in 2019 and enjoys the challenge of helping specifiers with bespoke design solutions on projects across all sectors.

Wes Clements

Business Development Manager

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Wes is responsible for London fit-out projects.  He joined us in 2019, having worked in the industry for 14 years previously, bringing with him valuable experience and knowledge of the commercial fit-out market.

Cameron Davie

Senior Estimator

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Cam has many years of experience in the solar shading industry, proving himself to be a seasoned estimator and a great asset to the team, working on major projects both inside and outside of London.

Bryn James

Business Development Manager

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Bryn joined us in 2021, initially working in the marketing department before moving into the sales team. He's now part the fit-out team, working on projects in London and the South East, alongside Wes and Cameron.

Dan Voller

Junior Estimator

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Dan joined us in March 2022, and has quickly settled into his role as estimator, supporting the Fitout team with projects both inside and outside of London.

Graham Tibbett

Business Development Manager

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Our most senior BDM, Graham, joined us in 2016 and has 20 years of experience in the solar shading industry, making him a respected and reliable contact for contractors.

Andy Saunby

Senior Estimator

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Andy has been estimating for Waverley for over 13 years and has a wealth of experience in costing for contractors, making him one of the most senior team members.

Oscar Dunn

Business Development Manager

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Oscar joined us in January 2022, providing support for the contract sales team, working on projects both inside and outside of London.

Simon Gould

Project Manager

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Simon joined us in 2020 and looks after projects mainly in London.  He has over 6 years’ experience of project management in fitout and high end projects, and is a valuable member of our growing project management team.

Lloyd Palmer

Lloyd began his journey at Waverley as an installer, and since then has worked his way up to surveying and now to managing projects outside London. His years of experience installing and surveying has proven to be valuable experience for his new role as a project manager.

Callum Barry

Project Manager

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Since joining us in 2021, Callum has quickly become a valuable member of our growing project management team, looking after projects across London and the South East.

Ian King

Project Manager

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Ian manages projects in and out of London and is a great help with technical detail, possessing a great knowledge of electrical systems.

Fern James

Project Co-ordinator

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Fern is the project co-ordinator for all major projects, working closely with BDMs and project managers, ensuring quotations and documents are back with our clients on time.

Gillian Hendry

Installation Scheduler

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Gill joined us in 2020.  She is responsible for booking all our installations and ensuring sites have the relevant paperwork on time.

Richard Reeves

Estimator

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Rich joined us at the beginning of the COVID-19 pandemic and has proven himself as a reliable member of the contract estimating team, working with BDMs and project managers to identify the best solution for each project.

Mandy Biggs

Sales & Specification Support

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Mandy joined us in 2009.  Having long been interested in architecture and interior design, she enjoys working with our prime residential and contract sales teams and is responsible for organising CPDs for architects and interior designers.

Michael Denyer

Project Manager

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Mike has over 30 years’ experience in the blinds industry and manages projects for us outside London.  He is a great trouble-shooter and loves to get projects done and delivered on time.

Kay Gray Edwards

Market Engagement Executive

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Kay joined us in February 2022, and has quickly settled into her role, working on developing new and existing client relationships and booking appointments for the sales teams.

Sarah Keefe

Sarah is one of our long-standing staff members, having been with us for 13 years.  She has worked in a number of different accounts and finance roles for around 25 years, bringing valuable experience to the accounts team.

Lydia James

Lydia is responsible for maintaining the purchase ledger and ensuring imports are taken care of. She has an eye for detail and is always keen to improve.

Rachel Reynolds

Rachel joined us in 2011.  Her knowledge of the intricacies of blinds and curtains is invaluable for her role in placing and checking orders with suppliers.

Deborah Cooper

Finance Admin

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Debs joined us this year and is responsible for invoicing to customers and assisting with the purchase ledger.

Richard Webb

Specification Manager

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Richard is our Specification Manager for architect practices and projects outside London.  He has many years of experience in the solar shading industry and is well-versed in all things technical.

Reece Palmer

Surveyor

Reece joined us in August 2021 and has quickly become a valuable member of the team, ensuring accurate site measurements and relaying them back to the team.

Graham James

Founder

Graham purchased the company in 2000 and has overseen steady growth since. He is no longer involved in the day-to-day management of the company but remains passionate about its success.